Agency releases new TV ad

Tuesday 11 October 2005

The Agency's new TV ad for its salt campaign aired for the first time last night. The animated ad focuses on the importance of reading food labels.

The quirky ad introduces viewers to four talking ready-meal characters in a supermarket setting. The four ready meals argue, show off and compare their individual salt levels. These characters are also used on press ads, posters and the Agency's salt website.

The 30-second ad has been created for the FSA by HHCL United and Passion Pictures.

To watch the ad, you have a choice of three media players and two connection speeds. Click on the relevant link below to start watching.

Windows Media Analogue Windows Media (slower Internet connection) Broadband Windows Media RealPlayer Analogue RealPlayer (slower Internet connection) Broadband RealPlayer QuickTime Analogue QuickTime (slower Internet connection) Broadband QuickTime

Technical support
Some company networks may not allow streaming video. But if you can usually watch video and you are having technical problems viewing these ads, see this guide. You can also find out how to download the different media players at this link.