Our sixth consumer attitudes survey

Wednesday 1 March 2006

Our sixth consumer attitudes survey reveals that an increasing number of consumers say they are taking an active interest in their food and diet, with more people checking food labels and trying to eat more fruit and vegetables.

The 2005 survey highlights a number of diet and health trends that have emerged since 2000, these include:

• A significant yearly increase in the number of consumers who are aware that we should eat at least 5 portions of a variety of fruit and vegetables each day. An additional one-quarter of consumers are now aware that we should eat at least 5 portions compared to 2000
• An increase in the number of consumers who say they look at nutritional information on food labels, with an additional third of consumers saying they check food labels for the salt/sodium content
• An increase in the number of consumers who claim to be eating more vegetables, salads and fruit compared to a year ago
• An increase in the number of consumers claiming to never eat ready-made meals
• An increase, from 2003, in the number of consumers who claim to prepare/cook a meal from raw ingredients at least once a day
• An increase in the proportion of consumers claiming to sit down together for a main meal at least once a day

You can check the results for your region by clicking on the map below.