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Fresh, pure and natural

In 2002, the Food Standards Agency issued guidelines for the food industry and food law enforcement authorities on how these terms should be used.

In 2004, the Agency carried out a survey of products to see how the food industry was using the terms, and whether the Agency's guidance was being followed.

The survey showed that some producers were continuing to use some of the terms in ways that are potentially misleading to consumers, and the Agency has informed enforcement authorities about these producers.

The Agency is now carrying out research into consumer views on a wider range of terms, including: 'farmhouse pate', 'traditional style', 'style', 'handmade', 'premium', 'finest', 'best', 'quality' and 'selected'.

When the survey and consumer research are completed, details will be placed on our website. The Agency's guidelines will also be reviewed and expanded in line with the findings.